FAQ
Frequently asked questions.
How review routing works, where private feedback goes, which review sites are supported, and how emails and tap cards fit together.
Getting started
What do I need to get started?
Your business name, logo and the review sites you want customers to reach: your Google review link at minimum. We set up your rating page and connect it to your review emails and tap cards.
How long does setup take?
Your rating page and email can be ready the same day. Printed tap cards take a few days to ship.
Do my customers need an app?
No. The rating page opens in their phone's browser, from the email, the tap card or the QR code.
Does it work for more than one location?
Yes. Each location gets its own rating page, review links and feedback inbox.
Ratings & feedback
What happens when a customer gives a low rating?
They see a private feedback form instead of the review sites. Their message is emailed straight to you, so you hear about the problem first and can make it right.
Can I change which ratings go public?
Yes. By default four and five stars see your review sites and one to three stars see the feedback form. The cut-off can be changed per rating page.
Do unhappy customers see my review sites?
No. Ratings below your cut-off only see the private feedback form, so problems come to you instead of landing on Google or Trustpilot. Most unhappy customers simply want to be heard by the owner, and you get the chance to fix it.
Where does private feedback go?
To the email addresses you choose: the owner, a manager or a front desk inbox. The customer's name, email, phone and message arrive together, ready for a reply.
Review platforms
Which review sites are supported?
Any site with a public review page. Popular ones include Google, Facebook, Yelp, Trustpilot and the BBB, and industry sites such as Avvo, Martindale, Healthgrades, Zocdoc, Houzz, Angi, HomeAdvisor, Tripadvisor, OpenTable, Zillow, DealerRater and G2.
Can I send customers to more than one site?
Yes. The rating page shows your main site first and others below it, so customers can pick the one they already use.
Can I send customers to Yelp?
Yelp asks businesses not to solicit reviews, so we suggest listing Yelp as an option rather than the main button. Google, Trustpilot, Facebook and most industry sites welcome invitations.
Emails & tap cards
How are the review emails sent?
Straight from Eztorate, in your business's name. Paste in recent customers in any format and each receives one thank-you email in your brand colors, with five stars.
Will customers get asked repeatedly?
No. Eztorate does not ask the same customer again within 90 days, even if they are added twice.
How do tap cards work?
Each card has an NFC chip and a QR code that open your rating page. Hold a phone near the card, or scan the code, and the customer is rating you a second later.
Can I change where a card points?
Yes. Cards point to your rating page, not straight to a review site, so you can change the review sites any time without reprinting.
Get started
Turn happy customers into five-star reviews.
Tell us about your business and the review sites that matter to you. We will set up your rating page, your review emails and your tap cards.