Finance, insurance & accounting

Trust is earned. Reviews prove it.

Financial advisors, insurance agencies, mortgage lenders, CPAs and tax preparers need trust before the first call. Eztorate builds it on Google, Trustpilot, BBB, ConsumerAffairs and LendingTree.

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Pinnacle Tax & Advisory

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It takes 30 seconds and helps us a lot.

  • Review on Google
  • Review on Trustpilot
  • Better Business Bureau logoReview on Better Business Bureau

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How it works for you

Ask at the right moment, route every answer.

A closed loan, a filed return or a paid claim is a natural moment to ask. One email with a rating, and happy clients publish their experience where prospects compare firms.

Clients with a concern reach you privately, which is where financial matters belong anyway.

When to ask

  • 01Loan funded
  • 02Tax return filed
  • 03Policy issued or claim paid

Send a review email, or hand over a tap card. Both open the same rating page.

8 review platforms

Where finance & insurance customers read reviews.

Your rating page leads with the site that matters most and lists the others below it, so each customer can review where they already have an account.

  • Google Business Profile

    google.com

    The reviews shown in Search and Maps. The first stars most customers ever see.

  • Trustpilot

    trustpilot.com

    Open review platform with stars that can appear in Google Shopping and ads.

  • Better Business Bureau logo

    Better Business Bureau

    bbb.org

    Customer reviews beside your BBB rating and accreditation.

  • ConsumerAffairs logo

    ConsumerAffairs

    consumeraffairs.com

    Buyer's guides and reviews for national brands and services.

  • LendingTree logo

    LendingTree

    lendingtree.com

    Lender reviews from borrowers comparing offers.

  • Zillow

    zillow.com

    Agent, lender and property manager reviews on the biggest home site.

  • Yelp

    yelp.com

    Heavily read for local services and restaurants. Yelp asks businesses not to solicit reviews directly.

  • Facebook

    facebook.com

    Recommendations on your business Page, seen by customers' friends.

Need a site that is not listed? Any platform with a review page can be added. See all platforms

Playbook

Getting more reviews in finance & insurance that stick.

  • Ask after the result

    Loan funded, return accepted, claim paid. Ask the day the good news lands.

  • Mind the rules

    Registered advisors should check SEC and FINRA testimonial rules before featuring reviews in ads.

  • Lenders: use Zillow

    Mortgage lenders can collect borrower reviews on Zillow and LendingTree, where rates are compared.

Tap cards

A review card for Pinnacle Tax & Advisory.

Your logo on a card with an NFC chip and a QR code. One tap opens your rating page, with the same smart routing as your emails.

About tap cards

Pinnacle Tax & Advisory

Tap to review us

Hold your phone near this card

How it works

Set up once, reviews every week.

Four steps. We do the setup, your customers do the rest.

  1. 01

    Pick your platforms

    Google plus the review sites your industry reads. We set up your rating page.

  2. 02

    Add your customers

    Paste in recent customers, or hand out tap cards in person.

  3. 03

    They rate you

    Every customer gets the same simple question and one tap to answer.

  4. 04

    Reviews come in

    Happy customers post publicly. Problems reach you privately to fix.

FAQ

Questions from finance & insurance owners.

Can financial advisors collect reviews?

Yes, under the SEC Marketing Rule, with disclosures if you use them in marketing. Check with your compliance team on how you display them.

Which platforms work for insurance agencies?

Google first, then Trustpilot and BBB for credibility. Independent agents also benefit from Facebook recommendations.

Get started

Turn happy customers into five-star reviews.

Tell us about your business and the review sites that matter to you. We will set up your rating page, your review emails and your tap cards.